Share the voice and soul of your place
with Founder’s Letters
Founder’s Letters creates custom editorial newsletters,
written in the founder’s voice, for boutique hotels,
vineyards, private estates and experience-led stays.
For properties where atmosphere, narrative
and relationships matter as much as the stay itself.
An ongoing way to remain present with
past guests and build anticipation for future ones.
Founder’s Letters was created by Anne-Sophie Michas, whose career spans luxury hospitality, editorial environments and high-touch events
across Europe and far corners of the world.
Years spent shaping guest experiences refined Anne-Sophie’s understanding of how places are experienced and remembered, and of the small details, rituals and atmosphere that stay with people long after they leave.
An avid reader and writer, she brings both an editorial eye and a guest’s perspective to Founder’s Letters, helping distinctive properties translate their character into correspondence guests genuinely look forward to receiving.
From the Archives…
An excerpt from a Monthly Founder’s Letter
There is a pair of pruning shears in the cellar office that no one has thrown away.
Heavy iron ones, with rust gathering near the hinge and wooden handles worn almost smooth. I suspect they originally belonged to my uncle Luc, though no one entirely agrees on that anymore.
Every September, just before harvest begins, someone places them on the small table beside my desk. From that moment on, they spend the entire harvest moving mysteriously from person to person across the vineyard.
No one actually uses them.
Someone simply carries them for the day.
Harvest has always carried its own superstitions here.
The radio in the cellar by the stairs does not change stations. The first tractor is never driven by the same person two years in a row. Coffee is taken standing, and only standing. Entire weather forecasts are dismissed if the swallows are flying too low…
Thoughtfully crafted letter series, shaped around your place
Founder’s Letters is offered in two annual cadences: 12 or 24 custom letters,
each developed around the voice, seasons, people, rituals and point of view of your property.
Together, the letters create a consistent editorial presence throughout the year and an ongoing connection with past and future guests.
Memorable places deserve memorable correspondence