How Founder’s Letters Works
Founder’s Letters is designed
as an ongoing editorial collaboration.
Through structured conversations, strategic themes and carefully paced correspondence, each letter strengthens the relationship between a property and its guests.
The Editorial Process
In hospitality, memorable experiences are built through accumulation: before a guest arrives, during their stay, and long after they leave.
Discovery Conversation
Over a first complimentary conversation, you share the story behind your property, the details guests remember and the way you currently stay in touch before and after a stay.
Together, we look at where thoughtful correspondence could strengthen that relationship and whether Founder’s Letters is the right fit.
Once you’re ready to begin, we review the practical structure and systems already in place so the collaboration can unfold smoothly from the start.
Editorial Direction
& Themes
From our conversations, I develop a collection of editorial themes shaped by the character of your property: its people, rituals, seasonal shifts, atmosphere and defining details.
These themes give the correspondence continuity across the year while leaving room for what is happening in real time.
Monthly Sessions
Through a 45–60 minute monthly conversation, we stay connected to the ongoing life of your property: what is changing, unfolding, being celebrated or quietly taking shape.
These sessions are conversational rather than performative. You speak freely about the people, region, atmosphere and experiences surrounding the property.
You simply speak, I take care of the writing.
Letter Development,
Review & Distribution
Drawing from our conversations, and with careful attention to your voice, I write each Founder’s Letter as an extension of the property itself.
Each letter is shared for refinement and review, with a five-day approval period, before being finalized for distribution.
Offerings & Pricing
Every property moves through a year differently. Founder’s Letters is offered in two editorial cadences, depending on the depth and frequency of correspondence that feels right for your property.
Monthly Letters
12 custom letters per year
Annual engagement € 4,200
A consistent editorial presence throughout the year, with one custom letter each month shaped around the seasons, people, stories and point of view of your property.
24 custom letters per year
Annual engagement € 8,400
Twice Monthly Letters
A more expansive editorial rhythm, with two custom letters each month allowing greater room for deeper stories alongside seasonal and more timely moments.
Both offerings include editorial direction,
monthly conversations, letter development,
review and distribution.
A Letter from the Archives…
Ça va souffler fort.
Big weather coming.
That’s what everyone was saying by Wednesday morning in the harbor at Doëlan.
You could feel it before sunrise. The Atlantic had already turned steel-grey beyond the cliffs of Finistère, and by breakfast the wind was pushing hard enough across the terrace to send chairs dancing across the stone.
A proper one.
I spent most of my twenties at sea and when the weather shifts like that, I wake around 4 a.m. to listen for it.
I can’t shake the habit…
Memorable places deserve memorable correspondence